Our Team

Noella Sudbury, J.D., Founder & CEO

Noella is a licensed Utah attorney with over a decade of experience in criminal law, policy, and data-driven justice reform. While serving as a Senior Policy Advisor to Salt Lake County Mayor Ben McAdams, Noella led the successful campaign to pass Utah’s Clean Slate law, which automates the expungement process for more than 450,000 Utahns. Noella has served on the National Clean Slate Initiative Steering Committee and has provided technical assistance to other state campaigns to pass automatic clearance.  Noella has received several honors and awards for her public service, including being selected as Utah Business Magazine’s 2019 Woman of the Year and being honored with the 2022 Distinguished Service Award from the Utah State Bar.  In her spare time, Noella enjoys the outdoors and spending time with her two girls. In 2023, she was named by Inc. Magazine as one of the Top 200 most dynamic female founders in America.

Mark Muday, Chief Technology Officer

Mark has been an engineer, tech leader, and team builder for more than 20 years, in Utah, Silicon Valley, and New York. The systems he has built have powered successful startups of all types, often starting from scratch with single-digit teams. Most recently, Mark comes to Rasa from F5, where he was a Director of Software Engineering. In his spare time, Mark likes to hike, play guitar (both joyfully and poorly), and tinker with ideas and code.

Helen Francis, Chief of Staff

Helen was born and raised in England, where she graduated from the University of East Anglia with a degree in European Politics. She began her career working for the British Government, first for the Foreign & Commonwealth Office, and later at the House of Commons, running the office of the Chairman of the U.K. Intelligence and Security Committee.
She has lived in Utah since 2016, and has worked for a variety of outdoor companies here, including Backcountry.com and Jack Wolfskin. In her spare time, Helen loves to hike (with her badly-behaved Malamute, London), road bike and trail run, and she is currently studying for her Masters degree in nutrition.

Hollee Petersen, J.D., Legal Director - Rasa Legal

Hollee Petersen, J.D., Legal Director

Hollee is a licensed Utah attorney and one of Utah’s leading experts on the expungement process. Coming to Rasa from Utah Legal Services, Hollee has focused primarily on expungement for several years and has helped hundreds of Utahns successfully clear their criminal records. Throughout her career, Hollee has shown an unwavering commitment to increasing opportunity for all within our legal system, regardless of income. She has been the recipient of several awards including the 2019 University of Utah College of Law’s Distinguished Public Service Award. In her spare time, Hollee loves to snowboard and spend time with her family.

Amy Daeschel, Director of Client Services - Rasa Legal

Amy Daeschel, CSW, CASUDC, Director of Client Services

Amy is a woman in long-term recovery and a fierce advocate for social change. For the past several years, Amy has worked on several legislative actions and has worked heavily in substance use treatment settings, specializing in harm reduction, crisis support, client outreach, case management, and peer recovery. Amy graduated summa cum laude from the University of Utah and holds a Master of Social Work degree and is certified as a Clinical Social Worker (CSW) and Advanced Substance Disorder Counselor (CASUDC). Amy serves on the Board of The Haven, Pulse for Good, the Elevate Board with the University of Utah’s SUPeRAD Clinic, and is a member of Utah’s Opioid Task Force. Amy has received several awards including Utah’s 40 over 40, MSW Faculty Award, Promise as a Substance Use Counselor, Practicum Student of the Year, and the Recovery in Action Award. In her spare time, Amy enjoys spending time with friends, playing softball, and spending time outdoors.

Ben Stone, Director of Digital Marketing

Ben is a digital marketing and communications specialist. He combines creative skills with analytical problem-solving, constantly seeking out new and better methods; ideal for fast-paced digital environments. He brings a wealth of experience in photo and video content production. His work experience encompasses a broad range of industries including newspaper production, non-profits, higher education organizations, legal, & e-commerce. Ben has a degree in graphic design and has attained industry certifications in digital marketing. In his free time, Ben can be found wandering through art museums, running his YouTube channel (dedicated to his love of tea), or exploring with his camera.


Chris Egbert, Sales Team Manager

Chris grew up in Cache County, Utah and is a graduate of Utah State University. He has always been passionate about social justice and received his degree in social work. Prior to joining Rasa, he worked as a case manager for adults and kids in the criminal justice system for 10 years, and has worked in a wide variety of leadership roles throughout his life. When Chris is not working, he loves spending time with his family, cooking, and being outdoors.

Chris Milliron, Principal Engineer

Chris has developed software with Utah startups for more than 15 years, working within close-knit teams to lay strong technical foundations for success. With his experience in numerous industries, from ecommerce to publishing to security, he has developed a diverse skillset that he hopes to leverage for the good of the community. Outside of his professional life, Chris loves to take new technologies apart to see how they work, and he sometimes even manages to put them back together again! He is also an eager student of film, seeking out international and independent stories to explore new perspectives.

Jen Andrus Simons, Senior Software Engineer

Jen enjoys the magic of coding to facilitate tasks that improve the lives around her. She is a believer that “luck is what happens when preparation meets opportunity” (Seneca) and feels fortunate to join a company that provides much needed opportunities. Before Jen earned her degree in Computer Science from the University of Utah, she obtained a Music Education degree and taught middle school choir. Recreationally, Jen enjoys food, reading, music and time with her loved ones. 

Lovina Roundy, Senior Software Engineer

Lovina has over 6 years experience writing software. Prior to working in software development, Lovina wrote documentation for software companies. Her favorite moments working as an engineer are when she can see meaningful impact in her work. She’s thrilled to use her experience improving and building software systems to enable others to improve their lives. Outside of work, Lovina loves to cycle, hike, garden, and spend time with her family.

Alice Huenergard-Rich, Client Relationship Manager

Meet an exceptional saleswoman, with over eleven years of experience in high-demand sales. With her natural instincts for understanding clients’ needs and providing tailored solutions, she excels at building and developing her book of business, relationships, and brands. Her passion for social justice and charitable giving is evident through her leadership in co-leading the Womxn ERG, spearheading charity donations, and organizing grassroots volunteer opportunities for her teammates. In her free time, she enjoys hiking, road trips, and writing.

Heather Bailey, Executive Assistant to the Legal Director

Heather has worked for Salt Lake County Mayor’s Office of Criminal Justice Initiatives. During this time, she assisted in the implementation of a grant to help individuals with their expungement from start to finish. This introduction into the expungement world showed her there was a large need to help individuals navigate the lengthy and difficult process. Heather is grateful to be able to join Rasa and continue working to help individuals move forward. Outside of the office, you can find Heather working in the beauty industry as a Lash Artist, or binge watching a good series and hanging out with her munchkin cat, Marshall. 

Vanessa Miczo, Sales and Client Onboarding Specialist

Vanessa was born and raised in Davis County, Utah and is a graduate of Weber State University. She majored in Criminal Justice and minored in Communications, and has used her education and experience towards her passion of social justice. Vanessa’s roles have been centered around helping people of all ages; she has volunteered in Youth Court, worked in multiple treatment centers and spent years working as a Juvenile Probation Officer. In her free time Vanessa is passionate about hiking and staying active, and wants to help represent a love of the outdoors that transcends societal expectations and race.

Brina Baldovinos, Legal Support Specialist

Brina is a recent graduate from Utah State University (USU), with a dual major in Criminal Justice and Spanish. During her bachelor’s program, Brina conducted research at the USU Fall Symposium and the State Capitol. Along with her degrees, she earned her Law and Society Area Studies Certificate and served as a fellow in the Utah Governor’s Office, where she helped with campaigns, fundraising, and coordinating volunteer events. As a first-generation graduate, Brina has also volunteered her time tutoring ESL (English as a Second Language) students and fellow first-generation students. In her free time, she enjoys the outdoors and staying active. If she is not hiking in the summer, she is out snowboarding during the winter. Brina also loves hanging out with her dog, Milo.

Georgia Gehrke, Account Support Specialist

Georgia is a graduate of the University of Utah, she majored in Criminology and Sociology, with an academic focus on reform and rehabilitation. She is passionate about criminal justice and advocacy in all forms. She is a detail-oriented, team-player, who is always ready to learn, adapt, and grow. In her free time, she loves trying new coffee shops, going thrifting, and hanging out with her dogs — Hank, Waylon, and Riley.

Jacob Gunderson, Office Clerk

Jacob is a graduate from Southern Utah University where he earned a major in criminal justice, another major in political science, and a minor in legal studies. He has worked for the Utah County Health Department, the Utah House of Representatives, and the United States Senate. He has a deep interest in state and federal politics as well as United States and world history. He enjoys rock music, action movies, and detective novels. He also plays the saxophone.


Meg Skiff

Meg Skiff is a fractional cmo and strategic marketing consultant that works with companies ranging from startups to Fortune 500 companies to drive growth. Meg is passionate about helping technology companies achieve ambitious revenue targets by connecting with future customers through empathy and creativity. Meg specializes in helping first-of-their kind solutions gain awareness and traction in their markets.


Sarah Senft

Sarah is a motivated and results-driven philanthropy professional with over a decade of experience in the non-profit, impact, and consulting sectors. She brings a strong background in development, stakeholder engagement, program implementation, and strategic partnerships, and enjoys working with organizations and clients to nurture their vision for a more equitable future for all. Sarah holds a Bachelor’s degree in Anthropology from the University of Nevada, Reno, and a Master of Public Administration from the University of Utah. In her free time, she enjoys the Utah outdoors with her husband and three-year-old son, climbing, skiing, biking, hiking, and gardening.

Laia Juni

Meet Laia, a seasoned criminal law paralegal who is passionate about helping individuals clear their criminal records so they can move forward with a fresh start. Beyond her legal work, Laia indulges in her creative side by running a charming vintage shop, Juni Jems. Laia infuses both her professional and personal endeavors with a sense of purpose, warmth, and style.

Gabrielle Waxenberg

Gabrielle, a seasoned executive assistant with over 12 years of experience supporting CEOs and Founders across various industries, brings a wealth of expertise to her role. Graduating from Drexel University with a BS in Hotel Restaurant Management, concentrating in Casino Management, and a minor in Business Administration, Gabrielle’s diverse background has equipped her with the skills needed to excel in her career. Outside of work, Gabrielle enjoys Broadway shows, bowling, and is actively involved in several non-profit organizations, serving on advisory boards and contributing her time and expertise to support their missions. Now residing in Boston, a huge NY Jets fan, Gabrielle run the Boston Jets Club and her passion for sports adds a dynamic element to her personality.


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Rasa is committed to being a second chance employer and believes working with people who have records helps us to design better products. We hire and train directly impacted people to ensure our model works for people with records.